Achievement Unlocked: Ranking Over 100+ Competitive Keywords in Just 9 Months!
Ever wondered how we managed this feat? Let me take you behind the scenes of our strategy:
🔍 Step 1: Strategic Keyword Planning We started with meticulous research, curating a list of 200 keywords. Our secret sauce? Categorizing them by Keyword Difficulty (KD):
- 20% keywords under 20 KD
- 30% keywords between 20 to 40
- 30% keywords between 40 to 70
- 20% keywords above 70
This structure fueled our internal linking and backlink strategy, building a robust foundation.
📅 Step 2: Content Schedule and Intent-based Writing Once our client-approved keywords were locked in, I held a comprehensive 2-hour meeting with our writers. Here’s what we focused on:
- Content Length: Liberating our writers, I stressed the importance of valuable content over word count. In the world of SEO, quality trumps quantity. While traditional SEO advice might have focused on hitting a specific word count, we took a different approach. Instead of restricting our writers to rigid word limits, we encouraged them to prioritize value. This meant they could focus on delivering comprehensive, insightful, and engaging content without feeling the pressure to hit a specific word count. By liberating our writers from this constraint, we ensured that each piece of content was valuable, informative, and genuinely helpful to our audience.
- Intent-based Writing: Understanding user intent—critical. Just one intent per article for clarity. When crafting content for SEO, it’s crucial to put ourselves in the shoes of the users who are searching for information. We emphasized the concept of “user intent” – understanding why someone is searching for a particular keyword. Rather than trying to cover multiple intents within a single article, we honed in on one specific intent per article. This approach allowed us to provide focused, targeted, and clear content that directly addressed the needs and questions of our audience, enhancing their experience and driving better engagement.
- FAQs & Tables: Each article mandated 5 FAQs and information presented in easy-to-read tables. In the age of information overload, clarity and accessibility are paramount. By incorporating Frequently Asked Questions (FAQs) into each article, we anticipated the queries that readers might have and addressed them directly. This not only enhanced the user experience but also increased the chances of our content being featured in featured snippets on search engine results pages. Additionally, presenting information in well-organized tables ensured that complex data or details were presented in a visually appealing and easy-to-digest format, enhancing the readability and user-friendliness of our articles.
- Research: YouTube videos became our knowledge goldmine, ensuring fresh and accurate content. Leveraging a variety of sources is key to producing accurate and up-to-date content. We tapped into the vast resource of knowledge available on YouTube. By watching relevant videos, our writers gained first-hand insights, visuals, and demonstrations. This approach allowed us to go beyond text-based research and provide a more comprehensive understanding of the topics we covered. The result was content that felt fresh, accurate, and in tune with the latest developments in our industry.
- Continuous Updates: Our writers, empowered with author accounts, refreshed articles every 45 days for relevance. The digital landscape is constantly evolving, and so should our content. We empowered our writers with author accounts, enabling them to revisit and update articles regularly. This served two important purposes. Firstly, it ensured that our content remained relevant and accurate as new information emerged. Secondly, search engines tend to favor updated content, which contributed to maintaining our high rankings and visibility. By refreshing articles every 45 days, we showcased our commitment to providing the most current and valuable information to our audience.
📈 Step 3: Result & Adaptation Executing this strategy translated to significant rankings on Google, delivering substantial traffic within 3 months of domain registration. 🎉
🔍 Staying Ahead We didn’t rest on our laurels. Adapting to updated Google algorithms and Core Web Vitals was a must.
💡 Takeaway & Challenge Remember, a clean, user-friendly website is pivotal. SEO thrives on content—valuable, consistent, and regularly updated. Our journey is an inspiration, and I invite you to share your own stories and challenges in the comments. Let’s fuel each other’s growth! 💪